Kedios Berhad & Ministry of Education Malaysia – 7X Returns from paid advertising campaign

Kedios Berhad is a Malaysian education-focused organisation involved in professional development, private education training, and corporate learning programs.

When Pixelmites Digital began working with Kedios Berhad in May 2024, the objective wasn’t just lead generation.
It was to:

• Establish institutional credibility

• Scale visibility for national-level programs

• Drive high-quality enrolments into structured education initiatives

• Convert digital demand into real corporate training revenue

Over the course of the engagement, Pixelmites supported two distinct programs under Kedios Berhad:

1. PEEAM Program (Private Education Entrepreneurs Association Malaysia)

2. Corporate Training Program

Each required a different funnel strategy, audience positioning, and conversion framework.

Program 1: PEEAM (Private Education Entrepreneurs Association Malaysia)

Institutional Visibility + National-Level Credibility Campaign

Program Context

The PEEAM Program is a national-level initiative in collaboration with the
Ministry of Education Malaysia (MOE), designed to support and empower private education entrepreneurs across the country.

For Kedios Berhad, this program represented:

• A credibility-driven initiative

• A public-facing institutional collaboration

• A long-term ecosystem-building program

• A brand authority play, not just a sales funnel

The challenge was to position PEEAM as:

• Legitimate

• Government-aligned

• High-value

• Relevant to private education founders and operators

Our Strategy (PEEAM)

Pixelmites built a credibility-first digital funnel around the MOE collaboration.

1. Authority-Led Messaging Framework

We crafted campaign messaging that highlighted:

• The collaboration with the Ministry of Education Malaysia

• The national mission of PEEAM

• The long-term value of membership and participation

• The institutional legitimacy of Kedios Berhad

This reframed the campaign from “sign up for a program” into
“join a nationally-backed education movement.”

2. Funnel-Based Digital Campaign Architecture

We implemented a structured funnel covering:

• Awareness: Institutional storytelling + MOE collaboration positioning

• Consideration: Educational content + credibility reinforcement

• Conversion: Lead capture for program enquiries and registrations

This ensured prospects were educated before being asked to commit.

PEEAM Campaign Results

Within 3 months, the PEEAM digital campaign achieved:

• 955,056 ad reach

• Nationwide program visibility

• Strong inbound interest from private education entrepreneurs

• Scalable funnel infrastructure for future program intakes

This campaign positioned Kedios Berhad and PEEAM as a credible, MOE-aligned national education initiative.

Program 2: The Wings by Kedios Business Lab

High-Ticket Enrolment + Revenue Conversion Funnel

Program Context

The Wings Program is Kedios Berhad’s flagship corporate training program, designed for organisations seeking structured professional development and workforce capability building.

This program had a very different objective from PEEAM:

• Convert digital demand into real, high-value corporate contracts

• Drive qualified business enquiries

• Enrol companies into structured training packages

Our Strategy (The Wings Program)

Pixelmites designed a high-ticket digital marketing funnel built specifically for corporate decision-makers:

Paid Ads → Landing Page → Webinar → Marketing Reactivation

1. Paid Advertising for Decision-Makers

We targeted:

• Business owners

• HR managers

• Corporate decision-makers

Using messaging focused on:

• Business outcomes

• Workforce capability building

• Structured training value

• ROI-driven positioning

This drove high-intent traffic into a controlled conversion funnel.

2. Conversion-Focused Landing Page

We built a landing page designed to:

• Pre-frame the value of The Wings Program

• Qualify leads

• Capture company-level information

• Set expectations for a high-ticket training offer

This filtered out low-intent enquiries and prepared prospects for the next stage.

3. Webinar as the Core Sales Engine

Instead of selling directly from ads, we used a webinar funnel to:

• Educate prospects at scale

• Build trust and authority

• Demonstrate training outcomes

• Pre-sell the program value

This allowed Kedios to convert warmer, more educated prospects into sales conversations.

4. Marketing Reactivation Layer

We implemented a reactivation system to:

• Re-engage webinar registrants and attendees

• Follow up with non-converters

• Nurture undecided prospects

• Support Kedios’ human sales follow-ups

This ensured no high-intent lead was left unworked.

The Wings Program Results

Between 2024 and 2025, Pixelmites helped Kedios Berhad:

• Successfully enrol 2 companies into
  The Wings Program

• Generate RM75,000+ in direct sales

• Build a scalable high-ticket funnel system for future corporate intakes

Final Outcome

By the end of the engagement in March 2025, Kedios Berhad had:

• Successfully launched a MOE-aligned national program (PEEAM)

• Achieved nationwide digital visibility

• Enrolled corporate clients into
  The Wings Program

• Generated RM75,000+ in direct sales

• Built scalable digital funnels for future programs

Services Involved

• Paid Advertising (Meta Ads)
  Awareness, consideration, and lead generation campaigns for PEEAM and The Wings Program.

• High-Ticket Funnel Strategy
  Funnel design for:
  Paid Ads → Landing Page → Webinar → Marketing Reactivation

• Landing Page Development
  Conversion-focused landing pages for high-ticket corporate training.

• Webinar Funnel Architecture
  Education-based selling system for The Wings Program.

• Marketing Reactivation Systems
  Retargeting and follow-up layers for non-converting prospects.

• Campaign Messaging & Offer Positioning
  Authority-led messaging for MOE-aligned programs (PEEAM) and ROI-driven messaging for corporate training (The Wings Program).