Kingsbee Preschool – 9.9X Return on ad spend, with RM40k positive cashflow

Kingsbee Preschool is a private early-childhood education centre with branches in Taman Midah and Pandan Indah, serving families seeking structured, play-based preschool education.

When Pixelmites Digital began working with Kingsbee Preschool, the objective was not just to generate enquiries.
It was to:

• Drive consistent student enrolments

• Increase branch-level revenue

• Strengthen digital presence and brand trust

• Support long-term intake cycles

• Build a repeatable digital growth system for both locations

Kingsbee required a marketing partner who could balance lead generation, brand positioning, and parent trust in a highly competitive private preschool market.

The Challenge

Kingsbee Preschool faced four key challenges:

1. Highly Competitive Local Market
   The preschool market in Klang Valley is saturated.
   Standing out required strong creative differentiation and emotional positioning.

2. Trust-Driven Decision Making
   Parents do not enrol based on ads alone.
   Decisions were driven by:

   • Credibility

   • Testimonials

   • Emotional reassurance

   • Teaching philosophy

   • Visual proof of quality

3. Long Consideration Cycles
   Parents often researched months before committing.
   Enrolments needed nurturing, not just one-off campaigns.

4. Branch-Level Growth Requirements
   Both Taman Midah and Pandan Indah required:

   • Localised messaging

   • Separate funnel optimisation

   • Consistent lead quality

   • Scalable digital systems

Our Strategy

Pixelmites approached Kingsbee Preschool as a growth partner, not just an ad agency.

We built a performance-led, trust-based digital marketing system focused on:

• Lead generation

• Brand credibility

• Emotional storytelling

• Visual trust-building

• Long-term nurture funnels

1. Performance Marketing at Branch Level

We deployed targeted paid advertising campaigns for both branches, using:

• Location-specific targeting

• Parent-focused messaging

• Age-group-specific enrolment offers

• Intake-cycle-based campaign structures

This ensured both Taman Midah and Pandan Indah received consistent, high-intent enquiries.

2. Social Media Content & Brand Positioning

We built Kingsbee’s digital presence through:

• Parent-centric social media content

• Testimonial-led storytelling

• Play-based learning positioning

• Trust-building visual narratives

• Educational content about early childhood development

This strengthened brand credibility and increased inbound interest beyond paid ads.

3. Video Ad Production

We produced performance-focused video ads designed to:

• Show real classroom environments

• Highlight teaching methods

• Build emotional trust with parents

• Feature testimonials and social proof

• Drive enquiry conversions

These video assets became a core driver of campaign performance.

4. Enquiry Nurturing & Retargeting

We implemented structured retargeting and follow-up flows to:

• Re-engage undecided parents

• Reinforce brand trust

• Support long consideration cycles

• Maximise enrolment conversions

The Results

Across both branches, Kingsbee Preschool achieved:

Revenue Impact

Taman Midah

• RM297,600 in total projected lifetime value (LTV) from new student enrolments

• RM211,200 generated from the Jan–Oct 2025 intake period

• RM85,800 generated from the 2026 intake (mostly from paid ads)

• Total enrolments driven primarily by digital campaigns

Pandan Indah

• RM481,800 in total projected lifetime value (LTV) from new student enrolments

• RM237,600 generated from the Jan–Sept 2025 intake period

• RM244,200 generated from the 2026 intake

• Strong enrolment volume across multiple age groups

• High revenue contribution from both half-day and full-day programmes

Advertising Performance

• Total ad spend: RM31,640.70 (over 8 months)

Return on Ad Spend (ROAS):

• Taman Midah ROAS: 7.56x

• Pandan Indah ROAS: 12.25x

• Overall ROAS: 9.9x

What Made This Partnership Work

This wasn’t a “run ads and hope” engagement.

Pixelmites acted as a strategic growth partner, focusing on:

• Parent trust, not just lead volume

• Long-term enrolment value, not short-term wins

• Branch-level scalability, not one-off campaigns

• Visual credibility, not generic creatives

• Nurture funnels, not single-touch ads

By combining performance marketing, content creation, and video storytelling, Kingsbee Preschool transitioned into a digitally-driven enrolment engine across both branches.

Final Outcome

By the end of the engagement period, Kingsbee Preschool had:

• RM779,400 in total projected lifetime revenue from digital campaigns
  (RM297,600 – Taman Midah | RM481,800 – Pandan Indah)

• 9.9x overall ROAS across both branches

• Consistent student enrolments across both locations

• A repeatable digital growth system for future intakes

• Stable enquiry flow month-on-month

• Strong brand credibility in the local preschool market

Services Involved

• Paid Advertising (Meta & Google)

• Social Media Content Creation

• Video Ad Production

• Performance Marketing Strategy

• Branch-Level Campaign Optimisation

• Retargeting & Enquiry Nurturing

• Creative Ideation & Design

• Marketing Analytics & Reporting