Rtist Malaysia – Highly targeted B2B lead generation for marketing agencies

Rtist Malaysia is a creative talent platform that connects businesses with local creative professionals across design, video, branding, and marketing services. While the platform primarily focused on matching businesses with creative talent, it also developed a feature to help business owners discover and connect with marketing agencies.

During a period of high demand for marketing agencies but limited supply on the platform, Rtist engaged Pixelmites Digital as their official partner to help acquire new marketing agencies to sign up on the platform.

Rtist’s goal was to quickly and efficiently grow the roster of marketing agencies available for businesses to find and engage — strengthening the platform’s value, network effects, and long-term marketplace growth.

The Challenge

Rtist faced a market-timing challenge:

• High demand for marketing agencies, driven by business owners searching for trusted partners

• Limited supply of agencies signed up on the platform, creating a bottleneck that reduced marketplace effectiveness

• Need for high-quality B2B leads, not consumer leads, as the audience comprised professional agency owners and decision-makers

• Traditional talent-focused outreach wasn’t designed to attract agency owners or principals

Rtist needed a campaign that could generate qualified agency sign-ups at scale while strengthening their platform ecosystem.

Our Strategy

Pixelmites designed and executed a highly targeted B2B lead generation campaign focused on professional marketing agencies.

1. Paid Advertising for Agency Acquisition

We deployed performance-focused ad campaigns targeting:

• Marketing agency owners

• Founders and decision-makers at agencies

• Agencies with skill sets relevant for business clients (e.g., branding, digital ads, creative services)

The campaigns prioritised professional contact quality and relevance, not just volume.

2. Short-Form Video Ad Production

We produced 5 strategically designed video ads tailored to B2B audiences. These were used across social media and digital platforms to:

• Communicate platform value to agencies

• Highlight benefits of signing up on Rtist

• Drive authenticated lead submissions from agency principals

• Boost campaign engagement and recall

3. Campaign Management & Lead Optimisation

Ongoing optimisation included:

• Audience refinement and retargeting

• Creative iteration based on performance data

• Messaging optimisation to drive higher sign-up conversion rates

• Weekly performance reporting and adjustments

The Results

The campaign delivered strong, measurable impact for Rtist Malaysia:

• RM5,000 total ad spend on paid media

• 77+ B2B leads from marketing agency owners and principals

• Highly qualified leads aligned to Rtist’s marketplace needs

This meant Pixelmites’ campaign achieved:

• High-quality agency leads at a focused acquisition cost

• A significant increase in marketing agencies joining the platform

• Strong test evidence that B2B performance marketing could support Rtist’s marketplace growth strategy

What Made This Partnership Work

This engagement worked because Pixelmites treated the challenge as B2B growth, not consumer lead gen:

• Audience targeting was profession-specific, not broad market

• Creative assets were tailored for agency decision-makers

• Ongoing optimisation improved conversion quality over time

• Reporting and management ensured data-driven decisions

Rather than simply generating clicks, the campaign delivered real agency sign-ups and highly relevant business leads.

Final Outcome

By the end of the campaign, Rtist Malaysia had:

• 77+ qualified marketing agency leads

• A repeatable B2B acquisition funnel

• Strong performance from paid ads and video creatives

• Tangible momentum in platform supply growth

Pixelmites enabled Rtist to bridge the gap between market demand and supplier supply, strengthening the platform’s value proposition for both sides of the marketplace.

Summary Snapshot

Client: Rtist Malaysia
Industry: Creative Talent & Marketing Agency Platform
Engagement: B2B Lead Generation
Results:

• RM5,000 campaign budget

• 77+ qualified agency leads

• High-quality performance advertising

• 5 custom video ads

• Scalable B2B conversion system

Services Involved

• Paid Advertising (Agency Lead Acquisition)

• Campaign Strategy & Management

• Video Ad Production

• Audience Targeting & Retargeting

• Performance Optimisation

• Lead Quality Management