weReka Concept Sdn Bhd – Generating 6-figure leads on a monthly basis for 2 years

Background

weReka Concept Sdn Bhd is an interior design and renovation firm based in Klang Valley, specialising in residential renovation and interior build services.

Pixelmites Digital was engaged to strengthen weReka’s digital presence and generate consistent renovation enquiries through performance marketing and creative execution.

The Challenge

weReka Concept faced several challenges:

1. Low Digital Visibility
   The brand was known locally but lacked consistent digital reach across major social platforms.

2. Underutilised Creative Assets
   Static content and project photos alone were not driving meaningful engagement or lead-gen performance.

3. Competitive Renovation Market
   Interior design and renovation services were highly competitive in Klang Valley, making it difficult to stand out organically.

4. Inconsistent Campaign Execution
   Without a structured campaign strategy, opportunities to convert engaged audiences into enquiries and booked projects were being missed.

Our Strategy

Pixelmites approached weReka’s engagement as a brand growth and demand generation partnership, combining performance marketing with creative strategy and visual storytelling.

We focused on five core areas:

1. Paid Advertising

We deployed targeted paid campaigns on Meta and other platforms to reach homeowners in Klang Valley actively searching for renovation and interior design services. Campaigns were optimised for:

• Lead form submissions

• Message enquiries

• Website portfolio engagement

This ensured high-intent audiences were exposed to relevant messaging and compelling value propositions.

2. Social Media Management

We built and managed weReka’s social presence with:

• Consistent posting cadence

• Homeowner-focused content

• Engagement optimisation

• Audience interaction and community building

This strengthened brand recall, loyalty, and trust among potential clients.

3. Creative Ideation & Design

We developed on-brand creative concepts tailored to weReka’s voice and audience, turning renovation projects into engaging, social-friendly visuals.

This included:

• Carousel graphics

• Before-and-after transformations

• Project highlights

• Key feature spotlights

Each creative was designed to educate, inspire, and convert.

4. Campaign Management

Pixelmites oversaw end-to-end campaign execution, including:

• Audience targeting refinement

• Bid and budget optimisation

• Performance monitoring

• Reporting and iteration

This ensured campaigns remained efficient while continually improving engagement and lead conversion.

5. Video Ads Editing

We produced and edited high-quality video ads, leveraging real project footage and dynamic storytelling to:

• Showcase design transformations

• Highlight craftsmanship

• Build emotional appeal with homeowners

• Increase campaign performance

These videos became central to paid campaign success.

The Results

Through this multi-layered approach, weReka Concept achieved:

Brand Visibility & Engagement

• Substantial uplift in social media engagement

• Increased brand interaction from interested homeowners

• Improved visibility of portfolio and design capabilities

Lead Generation Growth

• Consistent pipeline of renovation enquiries via paid campaigns

• Increased message form submissions from Meta and website traffic

• Higher-quality engagements from homeowners actively seeking renovation services

Creative Performance Wins

• Video ad content delivered stronger engagement than static creatives

• Creative design improved campaign relevance and visual appeal

• Better audience retention and click-through rates on video content

Across social and paid channels, weReka experienced a discernible improvement in enquiry quality and volume, directly contributing to growth in booked renovation projects.

What Made This Partnership Work

This engagement succeeded because Pixelmites treated weReka’s goals as both brand-forward and performance-driven:

• We balanced creative storytelling with measurable campaign metrics

• We aligned social personas with paid audience targeting

• We transformed project showcases into conversion-focused content

• We maintained ongoing optimisation, not one-off executions

Rather than just posting content or running ads, Pixelmites built a structured digital demand engine that made weReka more discoverable, trusted, and engaging.

Final Outcome

By the end of the engagement:

• weReka Concept’s digital presence was stronger and more consistent

• Paid campaigns delivered a steady flow of renovation enquiries

• Social management improved homeowner engagement and brand loyalty

• Video ads became a key driver of campaign success

• The brand was positioned more competitively within the Klang Valley renovation market

This partnership helped weReka Concept evolve its digital footprint and become more effective at converting online interest into real renovation opportunities.

Services Involved

• Paid Advertising (Targeted Lead Gen)

• Social Media Management

• Creative Ideation & Design

• Campaign Management & Optimisation

• Video Ads Editing